Rob Salkowitz (@robsalk) is a writer, educator and consultant specializing in the future of marketing and creative industries in the digital media era. His influential and widely-respected books have covered disruptive business models, entrepreneurship and innovation, generational change in society and the workplace, the impact of knowledge industries in emerging economies, visual communication, and the future of work. Rob is co-founder of the Seattle-based communications firm MediaPlant, where is Director of Strategy and Content. He consults with companies worldwide to help them make sense of trends in the creative industries, including the rising influence of comics and pop culture events. Rob is the author of five books including Comic-Con and the Business of Pop Culture (McGraw-Hill, 2012), Young World Rising (Wiley, 2010), and Generation Blend (Wiley, 2008). His work has appeared in FastCompany, Publishers Weekly, The New York Times, Forbes and other publications, and he has been a guest on news and business shows worldwide as an expert in digital media and popular culture.