Course Description
This course will take a close look at the evolution of multicultural marketing, industry best practices and foundational strategies related to multicultural communications. We will explore how agencies and companies have adapted, pivoted and transformed the way brands and organizations engage with diverse audiences. You’ll learn how to build marketing campaigns that are rooted in principles of diversity, equity and inclusion. Additionally, we’ll learn how to craft campaigns that are responsive to the increasingly diverse marketplace and ever-changing marketing landscape.
University of Washington
Department of Communication