Course Description
Crisis communications is about much more than “spin.” Crises will happen – in government, in the corporate sector, in nonprofits and political campaigns. What will differentiate you as a communicator is your ability to plan for it, navigate it in real time, and learn something from it. There is opportunity in crisis. A crisis forces us to look inside ourselves, at our policies, at our practices, and at how we do our business.
Of course, crisis communications has always been tough; social media and the advent of generative AI have just made it tougher. We will navigate the latest cultural challenges, from “cancel culture” to messaging in our polarized society. In this course, we will look at before the crisis (including planning), how we respond during the crisis (this includes the critical crisis communications plan) and after (this is where we cover actions one must take afterwards, including how to repair the damage done). The class is designed to look at crises in various sectors and will include participation from professionals in the field.
Meets Law and Ethics Requirement.
University of Washington
Department of Communication